East Gippsland is a diverse geographical area, bordered to the north-east by mountains and to the south by the sea and extensive Gippsland lakes system. With a population of approximately 38,000 people, it is a predominantly rural area; featuring cattle and sheep farming and commercial vegetable growing and processing. Forestry is also another established industry as is the multi-million dollar fishing industry. There is also light industry and retail activities in centres such as Bairnsdale and Lakes Entrance. Tourism also represents an estimated income to the area of $300 million per year.


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EGN: T84 format
Classifieds: 38cm x 8columns


The Bairnsdale Advertiser is a paid paper which circulates from Stratford in the east to the New South Wales border. It also takes in the high plains country including Omeo and Benambra. It circulates in the towns of Bairnsdale, Benambra, Briagolong, Bruthen, Buchan, Cann River, Fernbank, Heyfield, Johnsonville, Lakes Entrance, Lindenow, Maffra, Mallacoota, Marlo, Metung, Morwell, Newmerella, Nicholson, Nowa Nowa, Omeo, Orbost, Paynesville, Rosedale, Sale, Stratford, Swan Reach, Swifts Creek and Traralgon.