The Riverland is situated 250kms north east of Adelaide with a population of approximately 35,000. The Murray Pioneer was established in 1892 and serves the Riverland and Northern Mallee area of South Australia.

The region is known as South Australia’s fruit bowl – but in addition to the strong history of grape and citrus production, the Riverland is home to a thriving almond industry, and has a growing reputation as a quality wine and food producing region.

The Riverland is a popular tourist destination with numerous fleets of houseboats and a very warm climate to compliment the area as a haven for watersports and river recreation.

The Murray Pioneer, one of SA’s oldest newspapers, was founded in 1892. It is part of the Taylor Group of Newspapers, with sister newspapers in SA’s Riverland at Loxton (The Loxton News), Waikerie (The River News), Pinnaroo (The Border Times) and Gawler (The Bunyip).

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Tuesday and Friday: Paid circulation


EGN: T84 format
Classifieds: 38cm x 8columns


Port Pirie, Booleroo Centre, Carrieton, Crystal Brook, Gladstone, Gulnare, Hallett, Hammond, Hawker, Jamestown, Johnburgh, Melrose, Narridy, Orroroo, Peterborough, Port Augusta, Port Broughton, Port Germein, Quorn, Redhill, Spalding, Stirling North, Wilmington, Yacka

EGN Rates

Casual rate: $59.47
Full Colour loading: $400

Refer media kit for additional discounts.

Insert Rate:

$110 per thousand plus GST
16 Pages or more: POA

Page Loadings

Page 1: 50%
Page 2: 15%
Page 3: 50%
Page 5: 25%
Page 7: 15%
All other: 10%

EGN Deadlines

Tuesday edition
Booking: 12pm Friday
Material: 10am Monday

Friday edition
Booking: 12pm Tuesday
Material: 5pm Wednesday

Classified Rates

Mono rate: $6.79 pccm
Full colour rate: $8.11 pccm

GST exclusive.

Classified Specifications
Dimensions 1 col 2 cols 3 cols 4 cols 5 cols 6 cols  7 cols 8 cols
Column Widths 30.7018 mm 63.46 mm 96.21 mm 128.96 mm 161.72 mm 194.47 mm 227.23 mm 260 mm

Classified Deadlines

Booking and material: 11am 1 working day prior

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Rates and specifications available on request.

Rates quoted GST Exclusive.
Effective until 30th June 2019.