THE ECHO (PERTH)

Image
 

The Echo Newspaper was founded on the 5th August 1985. It was produced in response to the needs of local business people who believed that the Community Newspaper was not representative of a local newspaper.

The Echo is a more reader friendly newspaper which is consistent in terms of layout and features and has become the preferred advertising medium for local businesses. With a circulation that covers the City of Swan and shires of Mundaring and Kalamunda, the Echo reaches a mix of suburban and country areas. This includes both city commerce and agriculture throughout the Swan Valley.

Not only do they have the widest circulation in the area, the Echo also has the highest readership. The Echo is proud of its standards and they realise their paper goes into homes uninvited. With this in mind, they have refused the lucrative market of risqué “personal” classifieds.

The preferred delivery method is direct to householder’s letterboxes. They are delivered with military precision by PMP Distribution every Saturday. Delivery is audited by Circulations Audit Board (CAB) an independent audit bureau which is the industry standard in Australia for free publications.

As all pages of the Echo are aimed at attracting readership, demand for papers is high. With new projects such as the Midland Redevelopment Authority attracting more homeowners to the area, demand will continue to grow in the coming years.

Published

Saturday - weekly

Kalamunda and Mundaring Echo edition: 31,809

Midland / Bassendean / Ellenbrook edition: 35,653

CAB Audited circulation: March 2018


Specifications

EGN: 38cm x 7columns
Classifieds: 38cm x 7columns



Distribution

Kalamunda and Mundaring edition:
Bickley, Carmel, Forrestfield, Glen Forrest, Greenmount, Hazelmere, High Wycombe, Hovea, Kalamunda, Kenwick East, Lesmurdie, Maida Vale, Mt Helena, Mundaring, Parkerville, Stoneville, Walliston, Wattle Grove.

Midland, Bassendean and Ellenbrook edition:
Aveley, Baskerville, Bellevue, Bullsbrook, Ellenbrook, Guildford, Henley Brook, Herne Hill, Middle Swan, Midland, Midvale, Millendon, South Guildford, Stratton, Swan View, The Vines, Upper Swan, West Swan.


Coverage Map
Media Profile
Rate Card 2018
 
EGN Rates

Per column centimetre

Newspaper

Casual

5%

$5,000

10%

$15,000

15%

$30,000

20%

$50,000

Kalamunda / Mundaring Echo edition $5.16 $4.90 $4.64 $4.39 $4.13
Midland / Bassendean / Ellenbrook edition $6.36 $6.04 $5.72 $5.41 $5.09
Full colour loading $2.05 pccm
Half Page colour loading $150 flat fee
Full Page colour loading $300 flat fee

Group buy with other Perth Suburban Newspaper titles.

3 paper buy discount: 5%
7 paper buy discount: 10%
Additional discounts apply for larger campaigns.

Rates exclude GST.

Positional Loading

Page 3: 50%

Page 5: 30%

Back Page: 50%


EGN Specifications

Format: 38cm x 7columns

Dimensions 1 col 2 cols 3 cols 4 cols 5 cols 6 cols 7 cols
Column Widths 34 mm 72.5 mm 111 mm 149.5 mm 188 mm 226.5 mm 262 mm

EGN Deadlines

All editions

Booking: 5pm Tuesday
Material: 5pm Tuesday


Classified Rates

Kalamunda / Mundaring Echo: $5.16 pccm

Midland / Bassendean / Ellenbrook Echo: $6.36 pccm

Colour loading POA.


Classified Specifications

Format: 38cm x 8columns

Dimensions 1 col 2 cols 3 cols 4 cols 5 cols 6 cols 7 cols
Column Widths 34 mm 72.5 mm 111 mm 149.5 mm 188 mm 226.5 mm 262 mm

Classified Deadlines

All editions

Booking: 5pm Tuesday
Material: 5pm Tuesday


Real Estate Classifieds

Rates: To be advised.

Format: 38cm x 8cols

Dimensions 1 col 2 cols 3 cols 4 cols 5 cols 6 cols 7 cols
Column Widths 34 mm 72.5 mm 111 mm 149.5 mm 188 mm 226.5 mm 262 mm

Rates quoted GST Exclusive.
Effective until 30th June 2019