The Border Times circulates throughout the heart of the Mallee broadacre farming and grazing districts and has been the voice of the Mallee since 1911.

Located 243km east of Adelaide, Pinnaroo is a rural service town to many surrounding areas and is located close to the Victorian border. Local fairs are popular events attracting people from far and wide, with the Karoonda Sheep Fair held in February, the Karoonda Show in September and the Pinnaroo Show in October.

Industries in the area consist of agriculture, wheat, sheep for wool and fat lambs, potato growing, manufacturing and construction. The Border Times is part of the Taylor Group of Newspapers, with sister newspapers in Renmark (The Murray Pioneer), Loxton (The Loxton News), Waikerie (The River News) and Gawler (The Bunyip).

Rate Card


Wednesday: Paid circulation

Readership: 2,100


EGN: T84 format
Classifieds: 38cm x 8columns


Circulates throughout the Southern Mallee and Murrraylands of SA and the north-western Mallee in Victoria covering the district council areas of The Southern Mallee, Coorong and Karoonda, East Murray and Mildura Rural City Council in North-West Victoria.

EGN Rates

Casual rate: $54.37
Full Colour loading: $400

Refer media kit for additional discounts.

Insert Rate:

$110 per thousand plus GST
16 Pages or more: POA

Page Loadings

Page 1: 50%
Page 2: 15%
Page 3: 50%
Page 5: 25%
Page 7: 15%
All other: 10%

EGN Deadlines

Booking and material: 10am Monday

Classified Rates

Mono rate: $6.21 pccm
Full colour: POA

GST exclusive.

Classified Specifications
Dimensions 1 col 2 cols 3 cols 4 cols 5 cols 6 cols  7 cols 8 cols
Column Widths 30 mm 63 mm 96 mm 129 mm 162 mm 194 mm 227 mm 260 mm

Classified Deadlines

Booking and material: 12pm Monday

Property Section:

Rates and specifications available on request.

Rates quoted GST Exclusive.
Effective until 30th June 2019.